MOTION DESIGN & VIDEO
I create motion and video content that extends brand systems into real-world storytelling. From testimonial narratives to campaign assets and experiential environments, my role often involves translating brand strategy into scalable video and motion content that teams can deploy across channels, events, and campaigns. I work across concept development, editing, animation, and post-production — shaping raw footage into clear, usable brand assets.
Brand-led testimonial storytelling developed from raw, webcam-recorded footage. I partnered with project leaders to shape the narrative around the “What’s Your Riverside Why?” theme, transforming disparate recordings into a cohesive story that could be used across marketing and recruiting channels.
The work involved editorial structure, sound design, stock integration, and color grading — building a polished testimonial asset that aligned with the broader Riverside brand narrative.
Relay for Life operates as a national fundraising program supported by thousands of local community teams. I helped develop a library of motion and social storytelling assets built from interview footage and campaign messaging, designed so local organizers could easily adapt and share the content for their own events.
The work involved editing narrative cuts, developing motion-driven story formats, and producing a flexible set of assets that maintained the American Cancer Society brand while allowing local teams to customize messaging for their communities. Tools included Premiere Pro and Canva to ensure the content could be easily deployed and adapted across channels.
Event documentation capturing a large-scale experiential brand environment I helped design. The video highlights how the brand system translated into a physical space — from exterior signage and wayfinding to feature walls, room naming, and environmental graphics.
I filmed and edited the piece to showcase how the visual identity functioned across the entire event experience.